Internet marketing is the in thing. For the twentieth century consumers, especially high-profile ones, Internet is the place to be in. As an entrepreneur you cannot avoid the net because you cannot expect the post seventies generation to spend a lot of time watching television.
They sure are gizmo-freaks, as the market itself makes them perceive the madness as something very cool. One can expect them to watch their favorite baseball matches on their laptops, while frantically writing code or doing business.
Traditional media always will have its fair share of success. But convergence is the keyword of our day. All the traditional media like newspapers, radio and television are coming together in the Internet to deliver the maximum punch. Every medium has its own peculiarities that capture the imagination of the audience, and the net is the melting pot that allows the coexistence of all.
The World Wide Web erases boundaries for marketers. Unlike your favorite TV channel or newspaper, online marketing can cross the regional or geographical boundaries that severely limit their audience. People of China or India cannot read The New York Times, though they can see discovery channel and other sports channels.
Now, switch over to Internet marketing. Even if a large market is able to see advertisements on the television and would like to know more, there is absolutely no way out as the product is not available in the local market and buyers cannot find your product anywhere. On the other hand, if the entrepreneur goes for online presence and use e-commerce technologies, he can set up a virtual store in the cyberspace.
Interactive technologies like Flash and Java make the visitors feel almost like visiting a real store where they can see products from all angles, read articles that work like a friendly shop assistant and give them the expertise needed to buy the best one in the market. They decide to buy it, use their master cards or visa cards to pay up, and the merchandise is shipped within hours.
Internet marketing follows the rules of traditional advertising, and it does not. When one uses traditional media he has to pay extremely high amount even if the ad fails to reach the target audience. However, online marketing is different in its approach.
When it comes to getting the right kind of traffic in the web site, there are some ads that are relevant to all, whereas some are not. A car loan advertisement can interest almost everyone, whereas a professional video editing software ad would probably interest one in a hundred thousand viewers. No one wishes to spend money to enlighten golf maniacs about your video editing software.
This is where web based marketing comes into the picture. One should go for a scheme that places the relevant advertisement on other websites or search result pages, and demands money from the advertiser only when a truly interested visitor clicks on the link to visit his site. A shopkeeper would not click on an animated banner that advertises a video editing program. The logic is as simple as that.
This way web-based marketing helps marketers find customers scattered all over the world in the most cost effective way. Long live Internet marketing.
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